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Sydney Sweeney seemingly responded to backlash from her recent nude sports ad.
Sweeney, 29, shared a series of images on social media over the weekend which featured prominent athletes posing naked for various magazine covers.
Earlier this week, the “Euphoria” star faced harsh criticism after daring to bare her body in a provocative campaign for the sports trading app Novig.
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Sydney Sweeney faced the wrath of online critics after posing in a provocative new sports betting campaign. (Carlo Paloni)
Sweeney smiled while protecting some modesty with a pair of footballs covering her upper body in a carousel of images posted Sunday on Instagram.
She went on to show off ESPN magazine covers featuring nude athletes, including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki.
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“It’s gamedayyyy,” the blonde bombshell wrote before tagging the newly launched sports platform.
On Wednesday, Sweeney helped launch the trading app with a nearly-naked video where she admitted it’s “just sports.”
Sydney Sweeney recently joined forces with the sports trading app Novig. (Getty Images)
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While many comments encouraged “The Housemaid” actress, Sweeney was hit with accusations of sexualizing a predominantly male-dominated field.
“As a former athlete and a woman who has personally experienced sexualized comments, I’m genuinely disgusted and deeply disappointed by this campaign,” one user wrote. “We’ve spent years fighting to be seen and respected for our talent, strength, and achievements-not reduced to our bodies.”
“This is a slap in the face to every professional female athlete,” another user wrote, while one asked, “How do we cancel this?”
“This is the greatest ad in sports and sports betting history,” one said.
Sydney Sweeney was hit with accusations of sexualizing a predominantly male-dominated field following the release of her nude campaign. (Paras Griffin/Getty Images)
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“Big fan of Syd. That said, I can’t help feeling like an old man when I think about how tacky this ad is,” one user said. “Not to mention the fact that a lot of young people – yes, minors – love sports and will see this ad. Then again, people don’t really care about their kids as much as they care about arguing that they care on worthless social media.”
“The campaign was about embracing a fun idea,” Sweeney said in a statement, according to Variety. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
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Sweeney’s representatives did not immediately respond to Digital’s request for comment.
This wasn’t her first brush with provocative material. Sweeney’s faced criticism over her revealing role in HBO’s “Euphoria” and has also posed in lingerie several times while promoting her intimates brand, Syrn.
Sydney Sweeney previously caught slack for her controversial role in “Euphoria,” in addition to the fall ’25 American Eagle campaign. (Gareth Cattermole/Getty Images for IMDb)
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Her 2025 collaboration with American Eagle for its fall clothing campaign, “Sydney Sweeney Has Great Jeans,” has sparked a mix of reactions on social media.
While some have described the campaign as “tone-deaf” due to alleged racial undertones, others have praised the actress for killing “woke” advertising.
In a promo video posted to the brand’s Instagram, Sweeney walked toward an AE billboard featuring her and the tagline “Sydney Sweeney Has Great Genes.” Sweeney crossed out “Genes” and replaced it with “Jeans” before walking away.
According to Salon, the term “great genes” was historically used to “celebrate whiteness, thinness and attractiveness.”
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While some fans called out the “entirely tone-deaf” approach and compared the ad to “nazi propaganda,” others came to Sweeney’s defense.
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“It doesn’t hurt ANYONE. That’s the point. It’s literally an advertisement for jeans. Not for nazism,” one person wrote.
