LeBron James appears to be enjoying his “Taco Tuesday.”
Seven years after James was denied in his attempt to trademark the term “Taco Tuesday,” he posted a video of himself scarfing down at least three plates of tacos.
The video began with James saying, “Hey, y’all I’m just chilling here, relaxing. And you know, I’m not really having a good day,” only to immediately respond by shouting the words “Sike!”
“You know what today is. It’s Taco Tuesday.”
James followed up his excitement by sharing a scream that echoed across Mike’s Red Taco — a San Diego Taco establishment that is gearing up to open it’s upcoming location in Pasadena.
The reason why James was denied in his trademark attempt was due to the term being considered “a commonplace term.”
According to ESPN, the U.S. Patent and Trademark Office said: “The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message.”
USPTO went on to inform James’ trademark company that “Taco Tuesday” is a “widely used message used by various parties to express enthusiasm for tacos by promoting and celebrating them on a dedicated weekday.”
According to Dave McMenamin of ESPN, his application to trademark the term was to ensure he couldn’t be sued for any use of “Taco Tuesday.”
In the past, James used to share videos of himself and his family eating tacos on social media accounts.
“I love tacos, and I especially love how they bring people together to create traditions and share great moments around the table with family and friends,” James said in a statement released by Fox 5 in San Diego. “In addition to having an incredible taco, Mike’s Red Tacos bring those same values to life in a fresh, new way for consumers.”
While James has been enjoying his time on a fun trip down memory lane, it comes before new beginnings, as he is just two weeks away from joining his new team, the Philadelphia 76ers, for NBA training camp, after he signed with them this past July on a two-year, $8 million deal that includes a player option.
James spent the last eight years of his career with the Lakers, where he averaged 25.9 points, 7.9 assists, and 7.7 rebounds during his Los Angeles tenure.
During the 2019-2020 NBA season, James led the Lakers to their 17th title in franchise history, where he was crowned Finals MVP after averaging 29.8 points, 11.8 rebounds, and 8.5 assists.
