In the world of Kardashian wellness, subtlety is overrated. Enter Kourtney Kardashian’s latest shock-drop via her vitamin and supplement brand: Lemme Purr Probiotic Lollipops.
Packed with real pineapple extract and probiotics, her new suckers promote vaginal health by protecting against UTIs and turning “feminine self-care into a tasty, daily ritual.”
“Our community fell in love with our first lollipops, so I couldn’t wait to bring them back in a new way. Lemme Purr Lollipops are such a fun extension of one of our best-sellers, Lemme Purr, and I love that they turn daily self-care into something sweet and simple,” Kourtney, the founder of Lemme, shared in a press release on Monday, October 27.
Lemme Purr Lollipops are gluten-free and filled with antioxidants. The suckers became available on Sunday, October 26, and are sold in 5-packs for $6.99 at Target, both in store and online.
Fans already went wild for the Purr gummies — which were formulated to keep things fresh and balanced where it counts. Kourtney, 46, is now taking the same sweet science and wrapping it in a hard candy shell with a soft, chewy surprise at the center.
Meanwhile, it certainly seems the Kardashian sisters are in their below-the-belt era. Before Kourtney launched her probiotic pops, Kim Kardashian ensured that no one forgot what is underneath it all, having launched Skims “Ultimate Bush” underwear.
The Faux Hair Micro String Thong features “a mix of curly and straight faux hair in 12 different shade variations” — and sold out within hours of her announcement.
The ad paid homage to a 1970s game show, with three models showing off Skims’ “most daring panty yet.” Buyers now have a wait list to get their hands on the next batch.
“With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be,” a post shared via Skims’ official Instagram account teased on October 14.
One day later, European Wax Center — a hair removal business — entered the chat. “We’ll take it from here, Kim,” the chain salon wrote in storefront posters shared to their social media accounts on October 15, adding via their caption, “When it comes to confidence, faux won’t do.”
“Best response I’ve seen @europeanwax. Give whoever came up with this a raise! 👏👏😭”, Kim, 45, commented on the post.
That same day, former The Real Housewives of New York City star Bethenny Frankel also weighed in.
“The Skims bush underwear are taking me back to the Gwyneth Paltrow Goop candle ‘This candle smells like my vagina.’ That candle on its worst day did not smell like Gwyneth Paltrow’s vagina on its best day. I stand by that,” Frankel, 54, said of the now-discontinued product via Instagram. “Nevertheless, it’s a clickbait, shocking, marketing idea.”
“I just don’t actually understand it,” she continued. “What was the R and D [research and development]? Like, whose bush was it modeled after? And, can’t we just grow bushes now?”
When asked about the buzz surrounding her new hairy G-strings, Kim said she was quite surprised. “I’m shocked,” she told E! News at the October 16 premiere of her new show, All’s Fair. “It got so much attention — we’ve been laughing and talking about it all day long.”
