Kim Kardashian designed sports bras that are sexy and functional — and she’s proud to show it.
Kardashian, 44, put her cleavage on full display in a number of new NikeSKIMS bras from the shine collection. She took to Instagram on Monday, October 29, while modeling the sizzling looks.
“I am now trying on all of our shiny material,” she said while wearing a low-cut look that enhanced her curves. “This is our NikeSKIMS shine. This is our V-neck. I actually wore this on the night of our launch party in New York with the sheer top over. It looked really cool,” she added.
Kardashian continued, “This has to be one of my favorite styles.” She noted that her “boobs” pop out of the Skims cotton bra even more, “but for some reason in this material, it’s very supportive and holds you in.” The fashionista also shared that she wouldn’t only wear it on the red carpet, as it could double “as a sports bra” while working out.
Next, she changed into a slightly less push-up look. “Here is our scooped neck, it’s still a V, it’s still really revealing but has more coverage,” she said while showing off every angle of the look.
She then took off the bra and changed into a “typical sports bra.”
“I would say this is the most supportive in the shine collection,” Kardashian explained. “It’s really, really cute. It’s an amazing, perfect sports bra.”
The Skims founder next rocked a longline bra, complete with a square neck. “This style holds you in and you can run a marathon in it. It doesn’t move,” she gushed, noting that it did not have molded cups like the other designs did.
Moving onto a non-cleavage-baring number, Kardashian slipped on a high-neck sports bra, which gave a flattering look that she adored.
Following that style debut, she modeled a tank top from the line, featuring a plunging neckline and halter straps that crisscrossed in the back. “It really is super supportive,” the Kardashians star praised the design, noting that it gave her bust the desired effect. She added that it “covers your stomach” for a bit more of a modest look.
Kardashian launched NikeSKIMS on September 22, with Serena Williams appearing in a campaign video. Later that week, on September 24, she looked as cool as ever at a launch party in New York City while modeling pieces from the collection.
Kardashian stunned in a semi-sheer long-sleeve gray mock neck top, which she teamed with matching leggings featuring built-in underwear. Underneath, she gave fans a glimpse of the shine bra.
The TV personality styled the outfit with a matching hair wrap, which complemented her dewy skin, rosy cheeks, long lashes and glossy lips. Her brunette hair was worn down and styled in beachy waves.
The NikeSkims line features everything from sports bras and leggings to weightless layers, bodysuits, shorts, oversized T-shirts, cargo pants, yoga mats, gym bags, zip-up hoodies, fanny packs, onesies and more.
Fans can shop the line at both Skims.com and Nike.com, as well as in select stores.