Credit: Michael Yarish/Netflix
November 2022
Cameron Bure announced her exit from Hallmark Channel after more than a decade of working for the network, following former CEO Bill Abbott to his new venture, Great American Family. Months later, she opened up about her reasoning, ruffling a few feathers in the process.
“I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment,” Cameron Bure told The Wall Street Journal’s WSJ. Magazine in November 2022, adding that the network “will keep traditional marriage at the core” when asked about LGBTQ+ movies.
Her remarks caused controversy with fans and celebs alike, including JoJo Siwa, who publicly feuded with Cameron Bure earlier that year after calling the Full House alum the rudest celebrity she’d ever met.
“I would like to address my comments on Great American Family’s programming as reported in The Wall Street Journal. All of you who know me, know beyond question that I have great love and affection for all people. It absolutely breaks my heart that anyone would ever think I intentionally would want to offend and hurt anyone. It saddens me that the media is often seeking to divide us, even around a subject as comforting and merry as Christmas movies. But, given the toxic climate in our culture right now, I shouldn’t be surprised. We need Christmas more than ever,” Cameron Bure wrote in a statement amid the backlash. “I am a devoted Christian. Which means that I believe that every human being bears the image of God. Because of that, I am called to love all people, and I do. If you know me, you know that I am a person who loves fiercely and indiscriminately. My heart yearns to build bridges and bring people one step closer to God, to love others well, and to simply be a reflection of God’s huge love for all of us.”
She continued: “I have long wanted to find a home for more faith-based programming. I am grateful to be an integral part of a young and growing network. I had also expressed in my interview, which was not included, that people of all ethnicities and identities have and will continue to contribute to the network in great ways both in front of and behind the camera, which I encourage and fully support. I’ve never been interested in proselytizing through my storytelling, but in celebrating God’s greatness in our lives through the stories I tell. The God we serve is a wildly creative and loving God. He didn’t just capture a small part of my heart, He has captured all of my heart. He will be reflected in everything I do and say; in my family, my work and my interactions with people from all walks of life, God’s love and God’s compassion is front and center.”
Sweetin, meanwhile, seemingly backed Siwa after she clapped back at Cameron Bure’s “traditional marriage” remarks.
“You know I love you ❤️❤️,” Sweetin commented on Siwa’s Instagram post at the time.
