“The Process” is rejuvenated in Philadelphia — at least according to its newest star, Jaylen Brown.
Brown, who was dealt by the Celtics to the 76ers in a blockbuster swap on Wednesday, declared that “the process” — the term used to reference Philadelphia’s rebuilding phase last decade — is “back the f–k on.”
“Alright, I’m processing,” Brown said during his livestream on Thursday. “The process is back the f–k on. We’ve been shutting the process down for the past — I don’t know how many years. The process been over, but now the process is back, motherf–ker.”
Brown also opened up about how he’s been “programmed” to hate the 76ers since he was on a fellow Atlantic Division rival.
“For the past 10 years, I’ve been programmed to hate Philadelphia. From the history of the rivalry to the playoff battles, all of the above with. I’ve been programmed to be like, ‘man, f–k the process,’” Brown said.
“But now I have to reverse-engineer — that’s the part that’s going to take some time.”
After much speculation, the five-time All-Star was traded to the Sixers in exchange for Paul George, along with two first-round picks and two second-round picks.
During the stream, Brown also said he’s “looking forward” to playing for Philadelphia and that he doesn’t want any “special treatment” in the city.
“Philadelphia is a strong city, a tough-nosed city, so I’m looking forward to that,” he said. “I don’t want no special treatment, I don’t want no handouts, no extra privilege.
“Not to say that y’all were going to give me that anyway, but I plan on earning my respect one day at a time by putting in the work.”
Brown also received a surprise call from new Sixers teammate V.J. Edgecombe during the stream.
“You on stream gang, it’s JB,” Brown said after picking up the phone.
“I know it’s JB, bruh. I got your number,” Edgecombe replied while Brown laughed.
Brown, 29, is coming off the best NBA season of his career so far, averaging 28.7 points, 6.9 rebounds and 5.1 assists while shooting 47.7 percent from the field.
His efforts last season earned him the second All-NBA honor of his 10-year career.
