They find it berry inappropriate.
For leaving a bad taste in parents’ mouths — offering a sexually “suggestive” shirt to kids — fast-fashion retailer Zara has not only issued an apology but also removed the tart top from its racks.
“Personally, I’m disgusted,” Laura Wilson, 32, a TikTok tastemaker and mother of two from London, said of the $14 kiddie tee in a viral video.
She further told The Post that the message made her “feel physically sick” and was “completely unnecessary and inappropriate.”
The controversial white, crew-neck shirt featured black and red lettering that read “The Perfect Snack” across the left breast and “The Strawberry: A small burst of sweet joy” on the right, as seen in Wilson’s clip.
The back of the problematic piece — which Wilson found hanging in the “Girls” section of her local Zara — read “Take a bite. A burst of sweet delight, making it the perfect summer snack,” inked beneath a succulent sliced strawberry.
“It’s just plain wrong, and in plain sight,” an admittedly “shocked” Wilson told a crowd of more than 39,000 virtual viewers on social media.
Zara subsequently offered an apology for the offending shirt.
“There was no intention for the use of the word ‘snack’ on this T shirt to imply anything other than the traditional meaning of the word, as evidenced by the image of a strawberry on the garment,” representatives told The Post in a statement.
“However, we now understand that some individuals have interpreted the term differently,” continued the brand. “Therefore, we have removed the T-shirt from stores and our website.
“And we apologize for any misunderstanding or offense caused.”
Wilson’s disapproval of the fruity finery was likely rooted in the Gen Z meaning of the word “snack” — slang that refers to a person’s physical attractiveness.
But the millennial mom’s worldwide whistleblowing drummed up both support and opposition from split audiences, which couldn’t decided if her outrage was justified or just an overreaction.
“I’m with you, it’s suggestive,” agreed an alarmed onlooker in the clip’s comments.
“It’s just a strawberry! Your mind is taking it to the gutter,” carped a critic, defending Zara against Wilson’s scathing critique.
When contacted by The Post, Wilson stood firm on her contention that the shirt sends the wrong message.
“I have received a lot of negative comments from others claiming that children wouldn’t see the harm in this T-shirt, and that is correct. No child, I hope, would ever see it,” she wrote in a message to The Post. “I am more concerned about those out there who already have an attraction to minors and what they would think seeing that written on them.
“It makes me feel physically sick.”
She also clapped back at haters who suggested she was the problem, and not Zara.
“There are people saying that ‘I am the problem,’ whereas I believe the problem lies in the society [where] I raise my young children, where I feel I must protect them in any way I can because I don’t feel like my children are safe, especially where I live in London anyway,” she told The Post, adding that the T-shirt made her feel “extremely uncomfortable due to those reasons, and my opinion won’t change.”
Wilson addition saluted Zara for “rightly” pulling the shirt, clarifying that it “was not a personal request from me, but I’m glad they did.”
“If it was just strawberries, it would have been fine,” she continued. “The wording was completely unnecessary and inappropriate.”
But the trendy chain is no stranger to cyber fire.
In December, the international imprint, based in Spain, found itself engulfed in social media’s flames of fury after rolling out an ad campaign that featured images of mannequins wrapped in white sheets.
Fuming faultfinders argued that the visuals too closely resembled carnage in the Gaza Strip.
Zara immediately pulled the promotion.
And it’s far from the only fashion brand that’s been forced to issue an abject mea culpa for green-lighting condemnable content.
Balenciaga previously copped to making a “wrong choice” by spotlighting toddlers in bondage-style apparel for a highly-contested ad campaign in 2022.
“This was a wrong choice by Balenciaga, combined with our failure in assessing and validating images,” confessed the luxe label in a statement. “The responsibility for this lies with Balenciaga alone.”