Get ready for the AI Slop-er Bowl!
After nearly 13 years, the Svedka Fembot — a busty breast-plated robobabe who’s a favorite among nostaglic and, uhh … thirsty fans — has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown.
The vodka brand partnered with the same studio, Silveside AI, behind the divisive “dystopian nightmare” Coca-Cola ad of Christmas 2024.
Svedka’s animated mechanical mascot — which has recently returned as a key player in the brand’s promotional campaigns — will be the star of Svedka’s AI-created Super Bowl ad, along with her new counterpart, Brobot. In the 30-second spot, the pair dance before a pack of human revelers while getting a virtual taste of Svedka products.
The ad features the digital duo dancing with moves created by 23-year-old Nashville native Jessica Rizzardi, selected as part of a brand contest to promote the aptly titled ad, “Shake Your Bots Off.”
“Svedka has always positioned itself as the vodka of the future,” Sazerac (Svedka’s parent company) Chief Marketing Officer Sarah Saunders told Adweek. “How best to bring Svedka into the future than to use something used and viewed futuristically like AI?”
That said, Saunders was quick to note that the commercial — which is ironically meant to remind viewers of the importance of putting down tech every once in a while — has a human connection at its heart.
“We wanted to give (the Fembot) more humanity, in a way that felt relevant to today’s world,” Saunders added to Adweek. “We’re tongue-in-cheek about the fact that Fembot has come back to remind us all to be a bit more human. She demonstrates so many lovely things about being human that she can’t do, but that humans should do.”
Initial reactions to Svedka’s AI ad-xperiment on social media have been skeptical, with a similar commercial in November garnering dubious reactions.
“WTF is going on here?” asked Facebook user Jason Blaha, referring to a commercial by the brand in November of 2025. “How (do) we have vodka companies making ads of AI robots dancing in a club and drinking alcohol together. The level (of) weird we are reaching as a society and on social media is reaching levels that shouldn’t even be possible.”
Prior attempts by big brands to use AI as a substitute for human touch in the creation of commercials have also gone poorly. When Coca-Cola ran a Christmas commercial generated by their Real Magic AI software (which featured a batch of the brand’s signature red trucks delivering bottles to a snowy, decorated town), one viewer called it a “creepy dystopian nightmare.”
“The world is so over if the Christmas Coca-Cola advert is made with AI,” one user wrote on X, per The Independent.
Still, a response from Pratik Thakar — Coca Cola’s vice president and global head of generative AI — to the criticism seems to point towards AI at least being an avenue for the creation of ads going forward.
“More than cost, it’s the speed,” Thakar told AdAge. “Speed is I would say five times, right? And that is a huge benefit. The production time would have taken, traditionally, much longer. So that is a huge benefit.”
