The Treasury Department deployed a Times Square advertising campaign on Wednesday to encourage families to sign up for “Trump accounts” ahead of a Washington summit launching the new investment accounts for kids.
“Trump Accounts jumpstart the American Dream,” read the billboard promoting the new kid-friendly IRAs.
Passed under the One Big Beautiful Bill Act, the accounts bearing President Trump’s name aim to provide Americans born between Jan. 1, 2025, through Dec. 31, 2028, an initial $1,000 in a tax-deferred investment account.
The ad urges parents to register the children “immediately” for the new accounts by filing “IRS Form 4547” — a nod to Trump’s two nonconsecutive terms in office.
Trump accounts will be funded by the federal government on July 4, which is the country’s 250th anniversary.
The Times Square ad campaign kicked off at midnight, just hours before Trump, Treasury Secretary Scott Bessent, House Speaker Mike Johnson (R-La.), rapper Nicki Minaj and CEOs and investors are slated to gather for an all-day summit in the nation’s capital promoting the new accounts.
The summit will highlight “real families from across the nation who will be supported” by Trump accounts and Bessent is expected to reveal new corporate contributors to the program.
Tech mogul and investor Michael Dell previously pledged more than $6 billion to fund Trump accounts.
Some 25 million children will be eligible to receive the $1,000 federal seed contribution for the accounts, which parents can top up with up to $5,000 annually.
The tax-deferred accounts will grow like IRAs, and kids can use the money once they turn 18 for eligible expenses.
“Trump Accounts are the President’s gift to the American people,” Bessent said last month. “They represent perhaps the most groundbreaking policy innovation of modern times.
“And they are shaped by a simple vision: ‘Every American a shareholder.’”
