Sydney Sweeney’s HBO show gets ‘freakier’ with new scenes
FOX Business contributor Katrina Campins discusses criticism of Sydney Sweeney’s ‘freaky’ scenes on HBO’s ‘Euphoria’ and Jessica Simpson reportedly flying first class to Hawaii while her children flew coach on ‘Jesse Watters Primetime.’
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Sydney Sweeney’s breakout role in “Euphoria” may have made her one of Hollywood’s most talked-about young stars, but experts warn the same provocative image fueling her fame could eventually limit how seriously the industry takes her.
Sweeney’s performance in “Euphoria” has dominated social media and headlines since the season three premiere on April 12. This marks the last season of the award-winning HBO show that originally captivated its audience back in 2019.
“‘Euphoria’ clearly helped establish Sydney Sweeney as a fearless performer, physically and emotionally, and that’s part of why she broke through. The risk is that when the public conversation focuses more on the sexualized aspects of the role than on the performance, the same work that made her seem daring can start to narrow the brand,” crisis and reputation management expert Dave Quast told Digital.
“Sexuality on screen is not inherently unserious,” he added. “The problem is when it becomes the dominant shorthand for the actor. For Sweeney, the challenge is not that she has played sexualized roles. The challenge is making sure those roles continue to read as character choices, not as the entire brand proposition.”
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Sydney Sweeney’s sexualized scenes in “Euphoria” can start to “narrow the brand,” an expert tells Digital. (Monica Schipper/Getty Images)
Sweeney and “Euphoria” have faced criticism each week as her portrayal of Cassie has focused largely on her character’s leap into the world of OnlyFans and sexually explicit content. Some fans have gone so far as to label the show “humiliating” for Sweeney.
“Sydney Sweeney in season 3 is literally just humiliating her. I don’t get how they don’t see that it’s not about this, her role is reduced to basically HUMILIATING HER, she’s not gonna win any awards like that,” one user wrote on X, before referencing a future scene. “They dress her like a baby, pretending to be a baby with a pacifier for what?”
Still, industry insiders agreed that Sweeney is benefiting from the attention in the short term.
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Reputation and branding specialists told Digital that while Sydney Sweeney has benefited from the attention and visibility surrounding “Euphoria,” constant focus on explicit scenes risks overshadowing her acting abilities. (HBO/Warner Bros)
“Visibility is currency, and Sweeney has become one of the rare young actresses who can reliably generate conversation around almost anything she does,” Quast, founder of EDQ Strategies, explained. “That has real commercial value.”
But another crisis PR and reputation management expert warned that constant attention doesn’t always translate into long-term credibility.
“The price comes if the attention starts to feel one-dimensional,” Kelcey Kintner, senior vice president at Red Banyan, told Digital. “If every headline is about her body, the showy scenes, or how provocative the role is, that can make it harder for the public to actually focus on and see her talent. I do think she is trying to make that effort to find balance in her career and grow as an actress.”
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Experts argued that the bigger issue is not sexuality itself, but whether audiences view Sydney Sweeney’s performance as layered character work or simply spectacle. (Instagram: Euphoria)
According to Quast, Sweeney’s brand is now “walking a delicate line” as the cultural conversation surrounding her grows beyond just acting.
“‘Euphoria’ created one perception of her, but the broader cultural conversation has created another,” the brand expert explained. “Some audiences have been eager to read her as a conservative-coded alternative to more progressive celebrity branding, and she has not exactly discouraged that interpretation. That’s risky, because once an actor becomes associated with a polarizing cultural argument, the work itself can get overshadowed. From a reputation standpoint, the challenge is not to let the cultural symbolism overtake the acting.”
Kintner noted that “Euphoria” itself has become so culturally dominant that it can eclipse Sweeney’s other performances.
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Industry insiders also noted that “Euphoria” has become such a dominant cultural force that viral moments from the show can overpower discussion about Sydney Sweeney’s more dramatic projects. (Gilbert Flores/Variety via Getty Images)
“The issue is that ‘Euphoria’ is such a loud show culturally,” she explained. “It can overpower everything else in the conversation. So even if she is doing strong work elsewhere, one explicit or controversial scene can dominate a news cycle. That is the tricky part here. Her serious work is there, but her most viral work does not always reflect the full scope of her talent and abilities.”
While Sweeney has earned praise for her recent serious projects – including “The Housemaid,” “Christy,” “Americana” and “Immaculate” – experts emphasized viral moments still tend to shape public perception faster than nuanced performances.
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According to the experts, modern Hollywood increasingly rewards provocative moments because they generate instant online attention and social media buzz. (Emma McIntyre/Getty Images)
“A provocative scene or image can dominate social media instantly, and that can create the illusion of cultural importance,” Quast noted.
“Sexualization can create instant attention, and in today’s media environment, attention is money,” Kintner added. “A provocative scene, red carpet look, or marketing moment can travel faster than a nuanced performance. That is just the reality of the world we live in with technology. But it is also a risky shortcut.”
“It can get people talking, but it does not always build the kind of respect or longevity an actor wants,” she added. “The real power move is turning the attention to something bigger, whether that is better roles, more creative control, or a brand that is not dependent on shock value. For Sydney, ‘Euphoria’ made people pay attention. The question is whether she can refocus that attention back to her talent and build a long-term, sustainable career in Hollywood.”
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Experts warned Sydney Sweeney’s long-term success will likely depend on whether she can continue pairing that attention with emotionally and dramatically substantial roles that expand her image beyond “Euphoria.” (Arnold Jerocki/GC Images)
Quast said the explicit nature of “Euphoria” doesn’t necessarily damage Sweeney’s reputation as a serious actress, but warned that public perception of those scenes could ultimately shape how narrowly audiences define her brand.
“The deeper issue is not whether the scenes are explicit,” the PR expert explained. “It’s whether the public sees them as serving a performance or simply serving the spectacle around Sydney Sweeney. If the audience talks about Cassie’s psychology, Sweeney benefits as an actress. If the audience only talks about the sexualized aspects of the role, the brand narrows.
“That’s why her next few choices matter,” Quast emphasized. “She doesn’t need to run away from sexuality, but she does need to keep pairing it with roles that are emotionally, intellectually or dramatically specific.”
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