Lululemon Athletica resumed selling its new line of “Get Low” leggings after yanking them over complaints that they were overly “see through” — and gave customers special advice on how to wear them.
“To experience this tight’s best performance during your workout, we recommend sizing up,” the leggings’ updated product page advised on Thursday. “Pair with skin-tone, seamless underwear.”
That was just days after customers complained that the fabric becomes transparent when stretched — creating a potentially embarrassing situation at a yoga class.
“The leggings are absolutely see through when you squat or bend over,” a customer posted on Reddit on Monday.
In a statement, a Lululemon spokesperson told The Post, “Last week, we temporarily paused online sales of our Get Low collection in North America to review early guest feedback and insights. Based on the learnings, we have updated our product education information to incorporate new guidance on fit, sizing, and features to better support guest purchase decisions.”
Lululemon’s founder and former CEO Chip Wilson ripped the yoga chain’s board over the fiasco — calling it “a new low” and blaming directors’ “lack of experience”.
“Pulling back the “Get Low” product line after three days is clearly a total operational failure,” Wilson wrote on LinkedIn on Wednesday.
Ironically, Wilson was a director of the company in 2013 when Lululemon recalled its Luon black yoga pants because they were too sheer – a flop that cost the company tens of millions of dollars at the time.
Wilson insisted this week that the current board failed to ask the right questions.
“What product quality testing did the Board review? How often does the Board review the product pipeline? Are leaders empowered to make the best product decision or simply pushed to the lowest cost decision,” according to the LinkedIn post.
Wilson, who is the company’s second largest shareholder, launched a proxy battle in December calling for the ouster of board members and nominating three new directors. Activist investor Elliott Investment Management is also pushing for change at the top, having recently amassed a $1 billion stake in the Vancouver-based company.
In December, the company’s chief executive of seven years, Calvin McDonald, announced his resignation amid declining revenues at the 28-year-old company.
“It is clear that persistent failures like this are born out of this Board’s lack of experience in creative businesses, disinterest in product development and quality, and focus on short-term, self-interested priorities,” according to Wilson’s statement on Wednesday.
It’s the second time in 18 months that the company recalled a product.
In 2024, Lululemon had to pull its “Breezethrough” leggings from stores and its website within weeks of the launch as customers complained about the fit, material and seams.
The company’s shares are up by nearly 3% on Thursday to about $195.
