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The Strap Tailor Ltd., a leading UK brand in premium watch straps, has collaborated with Digital Tails Group and Cyberfox Agency to introduce a web-based 3D configurator that transforms how customers experience luxury accessories shopping.
With the new platform, users can design their bespoke straps in real time, choosing from a range of leathers, stitching styles, edge finishes, buckle designs, padding options, and perforation details. Built with a high-definition 3D interface, the system is fully integrated with Shopify for seamless checkout and Klaviyo for targeted, personalised marketing. Features include live pricing, stock synchronisation, and tailored recommendations.
On completion, customers receive a PDF order summary alongside a custom configuration link, making it easy to share their designs online and drive organic reach through social engagement.
Built for Scale and Engagement
Developed using Three.js, Vue.js, and the Shopify API, the configurator is optimized for desktop and mobile devices and blends seamlessly into The Strap Tailor’s existing online store. The solution is designed for long-term scalability, with future upgrades including:
- Exclusive branded watch collections to expand product offerings
- Augmented reality (AR) try-on to boost conversion rates
- Social commerce integrations to increase organic reach
By combining cutting-edge visualization with a frictionless purchasing journey, the platform positions The Strap Tailor to compete strongly in the $50B+ global luxury watch and accessories market.
Voices from the Collaboration
David Richards, Founder of The Strap Tailor: “Our customers told us they wanted a more personal and interactive way to explore our products. This platform delivers exactly that, making it easier than ever to experience our craftsmanship while giving us a unique edge in a competitive market.”
Aleksei Shestakov, Chairman of the Board & CMO, Digital Tails Group: “We built this tool from day one with scalability in mind. By integrating directly into Shopify and using Verge3D, we’ve created a lightweight, high-impact solution that meets performance needs without overextending resources.”
https://digital-tails.group/the-strap-tailor-case-study
