This butt-themed clothing is helping people pay for colonoscopies: ‘A– is our brand and our passion’

Colon health is so chic right now.

Rates of early-onset colorectal cancer are on the rise, with diagnoses before age 50 expected to double by 2030. Doctors have urged people to stay vigilant of symptoms and to undergo colonoscopies should they arise — and young people who’ve gotten their own colorectal cancer diagnoses are speaking up.

That includes Brooks Bell and Sarah Beran, two women who were in their 30s when they found out they had colorectal cancer.

Now the pair have launched a clothing line to raise awareness and are donating proceeds to fund colonoscopies for people who can’t afford them.

Now in their 40s, Beran was diagnosed with stage four, while Bell had stage three, and they’ve made in their mission to help others.

“As cancer survivors, we were both looking for a way to help others avoid going through the same scary and, honestly, traumatic experience we did,” Beran told the Post.

“When you are diagnosed with and then treated for advanced cancer, it changes you forever. When you survive it, you feel like you’ve been given a second chance to do something powerful with your life.

“And with colon cancer in particular, most people know so little about it and don’t understand either how prevalent it is, or how avoidable.”

Doctors recommend people start getting routine colonoscopies at age 45, unless you are at increased risk due to family history or other medical conditions.

Yet so many people avoid the screenings due to discomfort, embarrassment, or even cost, with out-of-pocket prices sometimes totaling thousands of dollars.

Enter Worldclass, Beran and Bell’s clothing and accessories brand. Items include sweatshirts and sweatpants featuring the brand’s name, plus T-shirts, hoodies and baseball caps with the word “a–.”

For the truly daring, there’s merch emblazoned with the words “Colonoscopy Enthusiast.”

“Fashion is so fun and approachable and expressive, we knew it would be a unique way to educate and advocate, and to get people excited about preventing cancer,” Beran said.

One hundred percent of net profits are being donated toward increasing access to colonoscopies for underserved communities, and they also accept donations toward their colonoscopy fund. The fund helps the underinsured and also covers costs that might stop someone from getting one, like transportation or translation services.

While fundraising is one goal, they hope the eye-catching items will be conversation starters.

“A– is our brand and our passion,” Bell said. “A–es are inherently amazing things, and they are also the gateways to the colon, or large intestine, which is where colon cancer occurs.

“If you want to talk about colons, you’ve got to talk about a–, and if you want to talk about colon cancer prevention, you’ve got to talk about colonoscopies. We’ve all got to be much more comfortable talking about a– if we want to get serious about actively preventing colon cancer, which is predicted to be the top cancer killer of both men and women under 50 by the year 2030 — 5 years from now!”

Bell stressed that colonoscopies are the only proven way prevention technique because they can detect polyps that grow into cancer.

“Showing your a– some love and getting it checked out with a colonoscopy before you have any symptoms is going to become a vital part of everyone’s health routine,” she added.

Even the name, Worldclass, is a not to their favorite body part.

“‘Worldclass’ is short for ‘worldclass a–,’ which applies to all of us, because bums are amazing in so many ways,” Beran said. “They’re functional, they’re fun, they’re sexy. They’re also so important to our health, specifically gut and digestive health.

“So when we say “worldclass,” we conjure not just something that is exceptional, but something that demands attention. Your a– deserves care, we want you thinking about it and appreciating it and being proud of it.”