A new stock tracking index is betting that Taylor Swift can not only buy back her masters, release yet another album and find true love — but also move markets.
After the pop star got engaged to Travis Kelce this week, the investing app Autopilot launched “The Swift Effect” portfolio.
The app has long let users copy notables’ trades. In 2021, it was the first to launch the Pelosi Tracker, which follows the former House Speaker’s investing. It also has trackers for hedge fund managers such as Michael Burry and famous investors such as Warren Buffett.
Rather than follow the pop star’s trades, “The Swift Effect” portfolio tracks the top 15 stocks that could benefit from her engagement. For instance, in her engagement photos, Swift wears a Cartier watch, so the index includes the stock of Cartier’s parent company, Richemont.
The index also includes jewelry companies and retailers that could benefit from a wedding or baby registry boom, such as Signet Jewelers, Target and Carter’s.
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“Culture is a major variable for how certain parts of the economy work, and Taylor Swift has already proven she can move GDP of countries; so it’s not unreasonable to think her reported marriage could lead to more marriages, which would be huge for certain industries in the economy,” Chris Josephs, who co-founded Autopilot, said. “Retail investors are the ones closer to these trends, so my bet is they will beat Wall Street to them,” he added.
Swift has already demonstrated just how significant she is to the economy. She was highlighted in a 2023 Federal Reserve report for boosting consumer spending through her Eras Tour. This seems like a logical next step.
