Lingerie isn’t just about looking good; it’s about feeling good.
Picture wearing a black lace babydoll, inevitably strutting around your living room, vacuuming like an off-duty model, and truly impressing your cat. At a minimum, that’s the power of great lingerie. It’s like a secret weapon that makes you feel fabulous, even if it’s one of those sets that spends most of its life under clothing.
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Whether you’re lounging at home, preparing for a special night out, or just want to feel like a super spy while doing the dishes, the right lingerie can transform your mood and boost your confidence. We’ve rounded up the best lingerie brands that lean into style, comfort, and affordability, with a focus on options under $100 (but don’t worry, we’ve saved some room for the ultra-luxurious pieces too).
From seductive lace lingerie to smooth silk nighties, these brands offer something for everyone. So, yes, it’s time to fold up those joggers and oversized tees and embrace the unparalleled allure of lingerie.
Up to 50% off select Avidlove lingerie at Amazon
Pros:
- Great selection of babydolls
- A nice selection of plus size lingerie options
- Budget-friendly
Cons:
- Limited everyday options
- Quality may vary
Avidlove is a go-to brand for budget-friendly lingerie that doesn’t skimp on style. Known for its extensive selection of babydolls and sexy sets, it offers a wide range of options that cater to various tastes and sizes. With a focus on affordability, this best lingerie brand ensures that everyone can enjoy a touch of luxury without breaking the bank. Its pieces are perfect for those who love to keep their lingerie collection fresh and exciting.
Plus, you’ll love the Avidlove Babydoll Lingerie Set, Avidlove Two-Piece Bra & Panty Set and Avidlove Sexy Lingerie Set most of all.
- Why we love it: Avidlove provides an affordable way to keep your lingerie collection new and interesting.
- What it’s best for: Everyday wear and budget-friendly shopping
Prices: $ | Sizes: S-3XL | Available at: Amazon, Walmart
Save 15% off your first order at Fleur du Mal
Pros:
- High-quality fabrics like silk and French Leavers lace
- Continuously expanding size ranges
- Blends lingerie aesthetics with ready-to-wear pieces
Cons:
- High price point
- Some styles lack comfort
- Limited availability in physical lingerie stores
Fleur du Mal combines luxury with cheeky designs, offering high-end lingerie that feels indulgent and sensual. This brand is perfect for those who want to splurge on something special. With a focus on elegance and sophistication, Fleur du Mal ensures that everyone can enjoy a touch of luxury in their everyday life.
Fleur du Mal is my splurge brand. The quality is unmatched, and the designs are both luxurious and playful. It’s my go-to when I want to feel truly special and indulge in something exquisite, which is exactly how I feel in my Angel Sleeve Robe. The attention to detail and craftsmanship is evident in every piece, making Fleur du Mal a standout in my collection.
“I love lingerie that’s versatile enough to be worn both in and out of the boudoir,” said Commerce Writer Emma Sutton-Williams. “With its seductive allure, Fleur du Mal makes me feel sultry, confident, and almost like a femme fatale. When I slip into my Hampton’s Bustier, it’s as if I can embody any persona I choose, embracing a feeling that’s as real as it is empowering.”
- Why we love it: Fleur du Mal’s luxurious designs make every piece feel like a gift.
- What it’s best for: Special occasions and feeling like a million bucks
Prices: $$-$$$ | Sizes: (Tops) 30A-38D, (Bottoms) XS-XL | Available at: Fleur du Mal, Amazon
Pros:
- Widely accessible with stores in most major malls
- Offers a variety of styles
- Iconic brand
- Frequent sales and promotions
Cons:
- Lacking specialty sizes
- Tends to promote unrealistic body images
Victoria’s Secret is synonymous with classic elegance and sexy styles. Known for its iconic designs and frequent sales, this lingerie brand remains a staple in the industry. With a focus on timeless pieces and high-quality materials, it brings a touch of luxury to everyday life.
Victoria’s Secret has always been my go-to for that classic, sexy look. Their sales make it easy to stock up on essentials, and I love how their pieces make me feel confident and stylish. The quality is consistent, and there’s always something new to try. Whether it’s a lacy teddy or a supportive bra, Victoria’s Secret is still around for a reason.
- Why we love it: Victoria’s Secret offers timeless pieces that make you feel confident and stylish.
- What it’s best for: Timeless pieces and seasonal sales
Prices: $-$$$ | Sizes: (Tops) 32B-44G, (Bottoms) XS-XXL | Available at: Victoria’s Secret, Amazon
Pros:
- Wide range of styles and sizes, including plus sizes
- Affordable pricing with frequent discounts
- Convenient shopping with fast shipping options
Cons:
- Quality can be variable
- No physical store presence
- Some products may not be durable for long-term use
Lovehoney is renowned for its seductive and inclusive designs, offering a variety of styles that cater to different body types. Known for its adult toys, Lovehoney also excels in providing some of the sexiest lingerie on the market. With a focus on inclusivity and body positivity, Lovehoney has something to make you feel confident and alluring, offering everything from lingerie sets to the wonderfully naughty.
Not to mention, you’ll love the Lovehoney Seduce Me Push Up Basque Set and the Lovehoney Bustier Set.
- Why we love it: Lovehoney’s designs are perfect for those special occasions when you want to add a touch of seduction to your wardrobe.
- What it’s best for: Special occasions and seductive styles
Prices: $$ | Sizes: S-2X | Available at: Amazon, Lovehoney
Best Membership: Adore Me
Pros:
- Wide range of sizes, including extended sizes
- Affordable pricing with options like its VIP membership for bigger discounts
- Convenient subscription options with personalized styling
- Diverse product offerings, including lingerie, sleepwear, and activewear
Cons:
- Quality can vary across different products
- Its subscription model may be confusing for some customers
- No physical store presence for in-person shopping
Adore Me offers a unique VIP membership that provides significant savings and access to exclusive designs. This brand is perfect for those who want to enjoy stylish lingerie without breaking the bank. With a wide range of looks and sizes, everyone can find something they love, and the membership perks make it easy to enjoy high-quality lingerie at an affordable price.
- Why we love it: Adore Me’s membership perks make it easy to enjoy high-quality lingerie at an affordable price.
- What it’s best for: Affordable, stylish sets with membership benefits
Prices: $$ | Sizes: (Tops) 32A – 32DDH, (Bottoms) XS-XL | Available at: Adore Me
Pros:
- Emphasizes size inclusivity with a wide range of sizes and styles
- Offers diverse products from everyday basics to provocative pieces
- Affordable pricing with options for VIP membership discounts
Cons:
- Limited physical store presence for in-person shopping
Savage x Fenty, founded by Rihanna, celebrates all body types with bold and stylish designs. This brand is a leader in size inclusivity, offering a wide range of sizes on models with varying looks and body types. With a focus on empowerment and self-expression, Savage x Fenty is ideal for women looking to feel fierce and fabulous.
Additionally, Rihanna’s brand is a game-changer for plus-size lingerie. It celebrates every curve, and I love how confident I and my friends love how confident we feel wearing its pieces. The attention to detail and quality is unmatched, making it a must-have in my lingerie collection.
Why we love it: Savage x Fenty empowers everyone to feel fierce and fabulous, regardless of size.
What it’s best for: Size-inclusive and fashionable lingerie
Prices: $-$$ | Sizes: (Tops) 30A-40H, (Bottoms) XS-4X | Available at: Savage x Fenty
Pros:
- High-quality luxury materials like Italian silk and lace
- One of the top high end lingerie brands around
- Strong brand heritage and reputation
Cons:
- High price point
- Some customers may find the styles too traditional or not diverse enough
La Perla is synonymous with luxury and exquisite craftsmanship, offering timeless and elegant pieces perfect for your bridal lingerie moment. It’s well known amongst women who appreciate sophisticated pieces with an understated luxurious touch, as well as those who want to up their lingerie game. The intricate details and fine materials make every piece feel like a work of art. It’s my choice for when I want to feel truly elegant and effortlessly sexy.
- Why we love it: La Perla’s intricate details and high-quality materials make every piece feel like a work of art.
- What it’s best for: High-end lingerie that makes a statement
Prices: $$$-$$$$ | Sizes: (Tops) 32A-38D, (Bottoms) XS-XL | Available at: Amazon
Use promo code LUXSLEEP to save 25% off of select lingerie sleepwear
Pros:
- Wide range of sizes, including petite to ultra-curvy
- High-quality materials and made in Italy
- Offers a variety of styles, from everyday basics to special occasion pieces
Cons:
- Some customers may find certain styles less supportive
Cosabella offers women’s lingerie that’s delicate, flowy, beautiful and functional. This brand is perfect for those who want everyday elegance with a touch of luxury. With a focus on femininity and comfort, it’s a lingerie brand where you can find everyday basics, such as bras and panties, as well as hotter items like sheer babydolls.
The pieces are perfect for when I want something elegant yet comfortable for everyday wear. The quality is excellent, and the designs make me feel beautiful. Whether it’s a lacy bralette or a soft chemise, Cosabella never fails to impress me.
- Why we love it: Cosabella’s designs are feminine, delicate and comfortable
- What it’s best for: Women who are looking to spruce up their underwear drawer without the intimadation of leather, complicated buckles and similar design elements
Prices: $$-$$$ | Sizes: (Tops) S-XXL, (Bottoms) S-XL | Available at: Cosabella
Use promo code EXTRA30 to save 30% on select items
Pros:
- Renowned for craftsmanship and design expertise
- Offers a wide range of luxurious and elegant lingerie styles
- Utilizes high-quality fabrics and captivating color palettes
Cons:
- High price point (but often on sale!)
- Some styles may be considered too extravagant for everyday wear
Agent Provocateur is known for its bold, provocative lingerie for women with designs that are sure to make a statement. This brand is perfect for those who want to embrace their daring side. Blending seduction and luxury, it won’t fail in adding spice to your daily wardrobe.
I love Agent Provocateur so much that I took a journalistic hiatus to co-manage a store once. It’s my go-to for when I want to feel daring and sexy. The quality is superb, and the designs are always eye-catching. Every piece I’ve owned has made me feel like a total vixen. Whether it’s a strappy bodysuit or a lacy bra, the brand hasn’t let me down yet.
- Why we love it: Agent Provocateur’s designs are daring and seductive, perfect for making a bold statement.
- What it’s best for: Making a statement
Prices: $$$-$$$$ | Sizes: (Tops) 32A-36D, (Bottoms) 2-6 | Available at: Agent Provocateur
How we tested
Testing lingerie is no small feat, and we approached it with the seriousness of a cat eyeing a laser pointer. We wanted to ensure that each piece not only looked fabulous but also felt like a dream to wear. Our testing process involved a combination of wearing, washing, and, yes, even dancing around the living room to see how the pieces held up.
We sought out the perfect balance between style and comfort, because no one wants to look great but feel like they’re wearing a medieval torture device. Here’s how we broke it down:
- Quality: We evaluated each brand based on the quality of materials and craftsmanship
- Comfort: Comfort is key, so we ensured that each piece felt good to wear all day
- Style: We looked for unique and stylish designs that catered to a variety of tastes
- Affordability: We focused on brands that offer great value for money, with many options under $100.
- Customer Reviews: We considered customer feedback to ensure satisfaction across the board
- Size Inclusivity: We prioritized brands that offer a wide range of sizes to cater to all body types.
FAQ
What is the difference between lingerie and underwear?
Some undies can be rather racy, so it makes sense if you’ve asked, What’s the difference between those and actual lingerie?
Lingerie is a statement piece, designed to whoa you and whomever may be lucky enough to see it. While the words can be used interchangeably, think if lingerie as underwear that sends a clear message. It can range from apparel to pasties, bustiers and even some pajamas! While some lingerie works for everyday, all lingerie should be able to stand alone as a showstopping garment.
In contrast, underwear is more practical, easier to care. Typically, it’s less elaborate in detail too, with its purpose being solely to protect your unmentionables from your outerwear.
How should one properly care for their lingerie?
Most lingerie can’t simply be tossed into the wash with everything else. Read the care instructions of yours to make sure it remains in the best condition.
Hand-washing with a mild detergent is better than machine washing. Afterwards, allow your lingerie to air dry. Store pieces separately to keep them from snagging on other items in your drawer.
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