New laboratory experiments used “noses-in-a-dish” to unpack why the common cold triggers mild illness in some people while sending others to the hospital.

In the depths of cold and flu season, rhinoviruses — the most common cause of the common cold — make many of us miserable, causing symptoms like a runny nose, sore throat and mild cough. But for a subset of people, rhinovirus infections are a much more serious condition.

Now, a new study published Jan. 19 in the journal Cell Press Blue has demonstrated that this variation depends on the activation of distinct immune programs inside the infected nasal tissue. The team grew miniature models of the human nasal passages in dishes to study how cells react to infection.

They say their findings are a step toward developing effective antivirals against the common cold.

How to grow a nose in a dish

The cells that bear the brunt of common cold infections are the epithelial cells lining the nose. When these cells detect a viral infection, they signal to the innate immune system — the body’s first, nonspecific line of defense against germs. Some of the first defenders that this system deploys are molecules called interferons.

Despite knowing that interferons play an important role in fighting viruses, researchers have found it difficult to understand exactly how they do so at the cellular level.

The new research, led by Dr. Ellen Foxman, an associate professor of laboratory medicine and immunobiology at Yale University, used a technique called single-cell RNA sequencing, which reveals what information is being sent from a cell’s control center that houses its DNA. They performed the analysis at the resolution of individual nasal epithelial cells.

Foxman’s team grew these cells in a dish environment that closely resembled the inside of the human nose. Then, they infected the cells with a rhinovirus.

This pair of techniques enabled Foxman’s team to gain new insight into how rhinoviruses affect nasal cells, said Clare Lloyd, a respiratory immunologist at Imperial College London who wasn’t involved in the study.

“I think it’s a combination of having a multicellular organoid [the nose-in-a-dish], as well as having these much more sensitive and specific techniques to allow us to be able to look at how ciliated cells are affected and how mucus-producing cells are affected,” Lloyd told Live Science. Ciliated cells — which have tiny, hairlike projections — and mucus-producing cells are both found in the lining of the nose.

Foxman’s initial observation was that, even when separated from the rest of the body, the nose cells were quite adept at fighting rhinoviruses.

“During an optimal response, viruses infect only ~1% of the cells, and the infection starts resolving within a few days,” Foxman said in a statement. But when the team exposed the cells to a drug that suppressed interferon signaling, the cells’ previously stout defenses began to crumble.

In these latter conditions, more than 30% of the cells became infected and the immune response became more pronounced. Levels of pro-inflammatory molecules, including cytokines, shot up, and there was a significant increase in mucus-protein production.

In the interferons’ absence, one protein appeared to be the chief conductor of this overactive response: nuclear factor kappa B (NF-κB). The off-the-rails response resembled the reaction that often leads to complications of severe rhinovirus infection in vulnerable patients.

Lloyd said if a person is knocked flat by a rhinovirus infection, it may indicate issues with their interferon production. “Some people have genetic defects in interferon production … which may affect the tone of the interferon response they can generate,” she said.

Lab studies like this are essential steps toward treating common viral infections, but Lloyd cautioned that antivirals targeting the immune response would have to manage a careful balancing act.

“The immune system is very nuanced,” Lloyd said. “If you just completely block NF-κB, then you’re blocking all kinds of cytokines and chemokines, so you’re blocking the whole inflammatory response.” Although inflammation can be harmful when it rages out of control, you do need some to combat infections effectively.

Foxman’s group tested some antivirals on their cell models, including an experimental drug called rupintrivir. This drug was particularly effective at suppressing an overactive immune response, at least in the lab models. Rupintrivir had previously failed to suppress rhinovirus infections in clinical trials with patients. But still, the study authors suggested the drug might have a second life as a treatment to subdue overactive immune responses to viruses in vulnerable groups, such as patients with COPD (chronic obstructive pulmonary disease).

Mehul Suthar, a professor at Emory Vaccine Center who was not involved with the study, said drugs targeting the virus itself would be more precise than drugs that target an orchestrator of the immune response. Rupintrivir, for instance, targets viral proteins.

Rhinoviruses have remained a persistent pest for humanity because they can quickly evolve in response to treatments, thereby gaining resistance against them. It’s only through a precise understanding of why colds make us ill that we can find a solution.

“It’s obviously very challenging,” Suthar said. “Otherwise, we’d have drugs for every virus out there.”

Wang, B., Amat, J. A., Mihaylova, V. T., Kong, Y., Wang, G., & Foxman, E. F. (2026). Rhinovirus triggers distinct host responses through differential engagement of epithelial innate immune signaling. Cell Press Blue, 100001. https://doi.org/10.1016/j.cpblue.2025.100001

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