Jordon Hudson is more than just Bill Belichick’s girlfriend.
According to former ESPN reporter Pablo Torre, the 23-year-old Hudson has been operating as the 72-year-old Belichick’s “de facto agent,” and she used her influence in that role to join the six-time Super Bowl-winning head coach in a Dunkin’ Donuts commercial that aired during Super Bowl 2025.
“[Hudson is] the person who you need to go through to book Bill Belichick for a Super Bowl commercial or for the other commitments he has as a multi-platform personality. She’s the gateway,” Torre said on his “Pablo Torre Finds Out” podcast. “So in this case, what I have been told reliably, is that Jordon happened to then use that power to be in the commercial as well.”
Katie Nolan, a guest on the show, joked before Torre’s reveal that Hudson was Belichick’s “momager.”
In the commercial, Hudson and Belichick are decked out in Dunkin’ tracksuits — pink and orange, respectively — supporting Ben Affleck and the Dunkin’ DunKings at “JAVA JAM: The Battle of The Coffee Brands.”
Hudson, also wearing a bedazzled blue hat, doesn’t have any lines in the commercial but raised her fist along with Affleck at one point.
Belichick had one line in response to a mock Starbucks representative who said the DunKings were “about to get ROASTED — like a dark seasonal roast with coriander and a slight balsamic drizzle.”
“Sounds like what’s in my garbage disposal,” Belichick quips back.
The couple, whose relationship became public last June, have sparked engagement rumors as Hudson has been seen wearing a ring on her left ring finger.
Belichick, who parted ways with the Patriots after the 2023 season, did not coach in 2024 and took on a bevvy of media gigs, including weekly appearances on “The Pat McAfee Show” and the “ManningCast.”
He then stunningly took the head coaching job at the University of North Carolina.
Belichick and Hudson, who first met on a flight four years ago, attended the NFL Honors last Thursday and were spotted meeting longtime broadcaster Jim Gray and his wife in New Orleans on Saturday.
They then attended Super Bowl 2025 on Sunday at the Superdome, where Hudson wore a custom jacket with Super Bowl patches on it to pay homage to Belichick.
