As a shopping writer, Amazon Prime Day is basically my Super Bowl. But this year, it feels like a breeze — and that’s because of Tru Niagen.

The four-day shopping marathon (running through July 11) means our team is digging through thousands of Prime Day deals and writing around the clock to help readers find the best deals across the site. The days start early, the hours are long, and the pressure is on. Some stress is imminent. Or, at least it used to be.

I’ve been around for a few Prime Days, but this one feels quite different, and I believe I owe that to Tru Niagen’s Immune supplement. These supplements aren’t just the latest wellness craze; they’re backed by 50 years of research and over 300 published studies. Thousands of reviewers have spoken about their benefits, from improved endurance and energy to immune support and longevity. Some have claimed that Tru Niagen is the reason they haven’t had to take a sick day in years.

Between the chaos of prepping for Prime Day and chasing around a fussy toddler in my spare time, I’ve been running on very few hours of sleep — yet I still feel like I could crank out ten more articles. It’s not magic; the only thing that I have added to my routine is this NAD+ boosting supplement.

The only real downside is the cost. Tru Niagen Immune Support normally comes with a steep $75 price tag. But for Prime Day, it’s 25% off, which means now is the time for shoppers to stock up.

If you’re feeling stressed in any sort of way, I’d seriously recommend giving it a try. I had my doubts at first, but here I am adding it to my cart.

Powered by the award-winning ingredient, Niagen has been shown to boost NAD+ levels, an essential compound your cells rely on for energy, focus, cellular health, and recovery.

I’ve only been taking Tru Niagen for a couple of weeks, but the results are already impressing me. The 4 a.m. brain fog? Gone. Typical mid-day crash? Dissappeared. Constant need for caffeine? Barely there. I’ve taken plenty of supplements, but this is one I’ve found that actually works.

With immune-boosting nutrients like vitamins D, C, and zinc, I’m also confident I’m getting the extra support I need to stay healthy during the busiest time of the year. If you’re also juggling long shifts and balancing a tight schedule, Tru Niagen may be exactly what your body needs, too.



This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to home gym elliptical machines to Jennifer Aniston’s favorite workout platform – often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.



Your Prime Day FAQs, answered

How long does Prime Day last?

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Do you have to have Amazon Prime to shop Prime Day?

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

Do Prime Day deals change?

Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don’t last forever!

What are the best Prime Day deals?

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is Prime Day worth it?

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

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