Hilaria Baldwin’s bag is full of goodies.

Hilaria, 40, exclusively opened up to Us Weekly about what she keeps in her purse, from makeup to her husband Alec Baldwin’s wallet.

When it comes to bag size, Hilaria usually opts for a tote to store all her necessities, including baby bottles, wipes, snacks, toys and more — Hilaria is a busy mom of seven, after all!

Her go-to style is the super chic Sofia Bag Maxi by Silvia Tcherassi ($850), which features a gold strap to sling over the shoulder and a knotted leather design. “I love it because it fits so much and is so comfortable on the shoulder,” she told Us. “And easy to close.”

If she ever feels like swapping out her purse for another, Hilaria — who is set to appear on her own TLC reality TV series, The Baldwins, in 2025 — revealed that she turns to her large Gucci Aphrodite bag.

Keep scrolling to check out all the items and knickknacks Hilaria fits in her designer accessory:

With reporting by Andrea Simpson

Makeup

Hilaria is always picture-ready with her Merit foundation and concealer. “I [need] lighter and darker shades, depending on the season, since my skin changes a lot.”

She also keeps the Charlotte Tilbury Lip Cheat Liner and YSL matte powder “in a clear pouch” to avoid spills. “I’ve had too many experiences of… them opening in the bottomless pit of my mom bag!” Hilaria laughed.

Alec’s Wallet

Hilaria admitted that she and Alec tend to misplace things (just like Us!). For her, it’s keys, and for him, it’s his wallet. After having to “retrieve” Alec’s wallet from “so many bizarre places,” Hilaria decided to carry it for him in her purse. His go-to wallet is the Humphrey Bicolar Marine Petrol from La Portegna.

Alec, for his part, holds onto their keys for Hilaria. “Alec gets annoyed and keeps them for me,” she told Us. “I made him a keychain with our names on it and he loves it … and keeps it far away from me so I don’t lose it!”

Sunglasses

Hilaria explained that she doesn’t go anywhere without her Gucci stud oversized mask sunglasses. “While I love the energy of our busy city, l also appreciate some separation… even though it’s totally ostrich, head in sand, because sunglasses don’t make anyone invisible!”

Powerbeats Pro

“I use Powerbeats Pro because I love to run and they stay on,” the fitness buff told Us. “I love upbeat music that keeps me moving,” she continued, noting that some of the songs on her gym playlist are the “Easy On Me” remix by D3N5 and “Hair” by Lady Gaga.

PopSocket Bear

Hilaria told Us that the fidget toy helps her focus when she has “excess energy,” so it’s no wonder she keeps it on her at all times.

Museum Cards

Hilaria keeps passes to the Museum of Natural History and the Urban Air Trampoline
Park in her wallet. “The kids love activities, and New York City is a great place to grow up and experience so much,” she told Us.

Waxelene Ointment

Hilaria is always prepared to take care of her family members’ skin with this hydrating ointment, which is her “go-to for diapers to lips to dry skin. She also carries wipes, and Auvi-q Epi pens for the kids’ allergies “to play it safe” just in case.

 

Snacks

“I love SunChips and the Garden Salsa flavor,” she told Us. “I also carry around Nature Valley peanut butter dark chocolate chewy bars. I love Sanzo lychee sparkling water and I’ll often put a can of it in my bag.”

Book

Although Hilaria admitted she’s a “slow reader” because she’s so busy taking care of her kids, she’s currently reading “The Mountain Is You by Brianna Wiest. “A friend gave me the book and it’s really good so far!” she exclaimed to Us. “My friend is super wise and has found success on so many levels in life from home to work to a peaceful and happy energy.”

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