Gone are the days of blanking staring at your closet, loathing every piece of ill-fitting clothing you own or not knowing what to wear.
Instead, a new app helps users shop smarter and takes the difficulty out of styling their wardrobe.
Mys Tyler is essentially a stylist that fits right in your pocket.
“We all know that when we like what we wear, we feel more comfortable and confident,” app founder Sarah Neill told The Post in a statement.
“But the process of choosing what to buy, how to style pieces together, and what to wear for each occasion comes a lot more naturally for some vs others.”
That’s where Mys Tyler comes in.
The application’s 60,000 monthly active users can view the profiles of other women who have similar proportions and could spark styling inspiration by way of the app’s FIT algorithm.
“The biggest issue in fashion is that we are being shown and sold clothes that don’t fit. Most women don’t look like most models (81% of women don’t feel represented by fashion advertising), and as a result nearly 40% of what we buy online is returned,” Neill told The Post.
“With Mys Tyler, women can match creators with the same height, shape and size — so they can see body-relevant outfit inspiration and recommendations.”
Neill is hell-bent on inspiring women around the world to utilize the staggering 80% of their wardrobe that stays on the hangers, while women so often reach for tees and leggings that get “way too much airtime,” she told Start-Up Daily.
“By challenging users to re-discover the clothes collecting dust at the back of their wardrobe, Mys Tyler hopes to lift users out of their style ruts and have more fun with the clothes they already own,” she explained.
Better yet, the outfits seen on the app are shoppable, featuring links on where to buy the pieces online at major retailers such as Nordstrom, J.Crew, Madewell, Loft, Old Navy and Target, to name a few.
As a result, 86% of Mys Tyler users have said they’re more confident knowing their clothes fit well, calling the revolutionizing start-up a “game-changer.”
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Mys Tyler, which touts clothing sizes 00-24 and creators of various ages and heights, is attempting to combat the fashion industry’s long-standing problem of size inclusivity — or rather, the lack thereof.
“Mys Tyler allows users to find body-relevant fashion content in a diverse and inclusive online community,” Neill said.
“We’re working hard to tackle the industry’s ‘fit’ issue, but we’re also here to champion women, encourage self-love, and have a bit of fun.”
