David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video — both shot and directed by the legendary fashion photography duo Mert and Marcus — which instantly went viral.
The campaign visuals dropped Thursday, January 30, much to the delight of the former pro footballer’s (very) thirsty followers, including his wife Victoria Beckham. Posh Spice reshared her husband’s Instagram photo with a cheeky caption that read: “My boss,” along with a winking-face emoji.
David, 49, showcased his sculpted physique and tattooed torso in a number of items from the brand’s latest range, including a tiny pair of black hip briefs. Then he slipped into snug white boxer briefs as he relaxed on a leather armchair for yet another sexy snap — and that’s not all.
In the tantalizing video, David stripped down to the soon-to-be-released briefs, flaunting his famously sculpted physique, washboard abs and (much) more. The clip sees him emerging from a white Aston Martin sports car in a sharp black Hugo Boss suit, coming home to his massive warehouse-style Manhattan apartment.
Here he proceeds to rip off his jacket, shirt and tie, unbuckling his belt and dropping his pants, putting him and the brand’s new designs on display. David strikes sultry poses as he goes about his nighttime routine — while shirtless in his underwear and socks — from bench-pressing to binge-watching TV to playing pool to casually eating a bowl of cereal.
He really gets temperatures soaring in an eye-popping steamy shower scene that leaves little to the imagination, even baring his preternaturally pert bum for a hot second. The campaign showcases the new Boss One Bodywear collection, which includes slick logoed styles crafted from a figure-hugging blend of cotton and elastane designed to offer all-day comfort and confidence. (It also doesn’t hurt if you’ve got a rock-hard bod, like David Beckham.)
“I once said that my bodywear modeling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I simply couldn’t refuse,” Beckham said via a press release. “The new Boss One collection is beautifully made.”
Daniel Grieder, CEO of Hugo Boss, added: “’It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”
Consider Us inspired by the Hugo Boss-clad Beckham who, once again, proved he’s aging like a delicious fine wine.
The BOSS ONE Bodywear collection will be available on boss.com, at dedicated pop-ups, at BOSS stores globally and via selected BOSS wholesalers from February 1.
