Advent calendars are no longer your simple holiday countdown with chocolate behind each door.
Nowadays, many are full of luxury goods — and can set you back thousands of dollars.
Advent calendars are a way to run up to Christmas by opening a numbered door or box — typically 24 total — each day to reveal a festive favor.
Between the nostalgia that they bring and the rise of social media and unboxing videos, brands have capitalized on the trend, offering options for all kinds of tastes and budgets.
Perfume, skincare, candles and even jewelry can now be found behind those windows.
Here are some of the most luxe Advent presentation of 2024:
Lark & Berry Make the Right Call Advent Calendar — The Royal Connection ($114,639)
The limited-edition Lark & Berry Luxury Advent Calendar is a 12-day countdown that resembles an iconic British phone booth, and each compartment has fine jewelry, luxury piercings or both — all solid gold.
It’s available in four different options, with the most expensive being the Royal Connection — which will cost you a whopping $114,639.
If you want to opt for one of the “cheaper” ones, you could get the Luxe Line ($24,659), the Diamond Call ($11,678) or the Classic Dial ($5,187).
The selection is customizable based on personal preference, and the exterior of the phone booth can also include a name and the interior a meaningful message.
Dana Rebecca Designs 12-Day Advent Calendar ($27,560)
Still on the expensive side — but nowhere near $100,000 — the DRD 12-Day Jewelry Advent Calendar features timeless pieces designed to mix, match and layer how you like.
With a 2-carat tennis bracelet, earrings, rings and more, all the contents of this offering have a total retail value of $27,560.
C W Sellors Chatsworth Winnats Luxury Jewellery and Gift Advent Calendar ($23,210)
The C W Sellors Chatsworth Winnats Luxury Jewellery and Gift Advent Calendar is a detailed miniature of the historical Chatsworth House in Derbyshire, England.
It comes complete with 24 drawers full of baubles valued at nearly $27,000.
Contents include pendants, earrings, candles and perfume — all hand-selected by British collection designer Rebecca Sellors.
Though C W Sellors is based in the UK, it does offer worldwide shipping, so anyone who wants to splurge on the calendar can get their hands on it.
Valmont Blue Odyssey Advent Calendar ($2,433)
If jewelry isn’t your thing, perhaps you’d want to spend more than $2,000 on a skincare Advent calendar.
Valmont’s Blue Odyssey has 25 “icons” to uncover, with contents such as neck and anti-wrinkle creams, hydrating serum, perfume, facial cleanser and more.
Astrid & Miyu Solid Gold Advent Calendar ($1,475)
Astrid & Miyu’s Solid Gold Advent contains four exclusive products, with a total value of $1,950.
The contents, which come in a jewelry box, will cost you $1,475 and include white topaz cluster huggies, drop earrings and studs, all in 9K gold, as well as a white topaz cluster bracelet, also in 9K gold splendor.
Customers will additionally get a $575 Story Chain voucher with the calendar to choose personalized charms.
Swarovski Annual Edition Advent Calendar ($1,200)
The octagonal Swarovski Advent Calendar has 25 doors ready to be swung open.
This year’s edition features a “crystallized wonderland” aboard Swarovski’s holiday train, complete with carriages, stars, snowflakes, green forests and enchanting characters.
It’s presented in red packaging with a matching bow.
Maison Francis Kurkdjian Countdown Calendar ($1,100)
Marketed as a different kind of Advent offering, Maison Francis Kurkdjian countdown calendar is full of luxurious smells.
According to the product description, this product is a “playful counterpart” to the traditional daily dispatcher.
Contents include sought-after perfumes, candles and oils.
Liberty London 12 Days of Jewelry Calendar ($970)
The Liberty London Advent calendar includes a dozen pieces with a total value of $1,650.
Housed in a reusable, 12-drawer box, the gift-giver includes gold vermeil necklaces, pearl earrings, polished hoops and raw gemstones.
The body adornments come from a variety of brands.
Baobab Advent Calendar ($850)
Baobab’s Advent calendar is designed to resemble destinations that “inspire,” such as Mykonos, Manhattan, Paris, Mexico, Miami, Rio, Brussels, Rome, Saint-Tropez, Athens and Singapore.
The calendar includes 12 mini candles, six soaps and six hand creams in assorted scents.
Say It With Jewelry Advent Calendar ($844)
On the lower price range for luxury is the Say It With Advent calendar with 12 days of jewelry, each carefully hidden within its own drawer.
There is a mix of both gold and silver items, including necklaces, bracelets, rings and earrings.
