Apple shareholders voted to keep the tech giant’s diversity, equity and inclusion policies at an annual meeting on Tuesday, a win for management which had opposed efforts by a conservative group to scrap the program.
The vote was a test of shareholder views about the value of DEI programs, which many companies added or beefed up starting in 2020 amid the Black Lives Matter movement.
A growing conservative backlash has pushed major US companies, including Meta and Alphabet, to drop DEI initiatives ahead of and following Donald Trump’s return to the presidency.
Trump has criticized corporate diversity programs, suggesting the Department of Justice could investigate whether they violate the law.
The National Center for Public Policy Research, which describes itself as a free-market think-tank, had submitted the proposal titled “Request to Cease DEI Efforts” to the shareholder meeting.
Proponents of the proposal argued that recent legal changes meant Apple would see an increase in discrimination cases if it continued DEI policies. Apple said it had an active oversight effort to avoid legal risks and that the proposal inappropriately restricted management.
Apple shareholders in the past have rejected proposals that would have required the company to disclose more about racial and gender pay gaps. On Tuesday, Cook said Apple has never had quotas or targets in its diversity programs.
“As the legal landscape around these issues evolves, we may need to make some changes to comply, but our North Star of dignity and respect for everyone and our work to that end will never waver,” Cook said.
The same group had asked Costco Wholesale to report on the risks of maintaining its diversity and inclusion initiatives.
On Monday, Apple highlighted its spending in the US, saying it planned $500 billion in investments in the next four years, drawing praise from Trump days after media reported that Cook had met with the president.
Apple shareholders also voted against a proposal asking the company to prepare a report assessing the risks of its work with AI, while all management proposals were approved, a preliminary tally of the vote count showed.
Cook said on Tuesday that Apple would be the biggest customer of a Taiwan Semiconductor Manufacturing factory in Arizona that Trump helped bring to the US during his first term.
