American women are no longer “Keeping Up With the Kardashians.”
After years of exaggerated Brazilian butt lifts, ballooning breast implants and over-done facial filler, the pendulum is swinging back to center, according to plastic surgeons who are predicting a “year of great deflation” in 2025.
In what has now been dubbed the “De-Kardashian-ification of America” — a reference to the infamous curves flaunted by the A-list family — aesthetics patients are now reversing BBLs, removing implants and dissolving injectables in favor of a slender, more natural build, a stark contrast to the once-trendy caricature of the female form.
“It has come back to: Good cosmetic or good aesthetic plastic surgery is meant to look natural, it’s meant to look healthy, it’s not meant to look exaggerated,” NYC-based plastic surgeon Dr. David Shokrian, of Millennial Plastic Surgery, told The Post.
The phenomenon of “pillow face,” used to describe filler-induced puffiness, has deterred patients from overdoing injectables. Those who already have the hyaluronic acid fillers have been inspired to dissolve them and revert to a “blank slate.”
From there, minor tweaks can be made to achieve a more natural appearance, such as face lifts, brow lifts or blepharoplasty, a type of eyelid surgery.
He speculated that is the approach taken by stars such as Lindsay Lohan, 38, or Donatella Versace, 69, both of whom shocked many with their fresh-faced looks in recent public appearances.
“The face is being restored into a youthful appearance without all the excessive amounts of filler,” Shokrian said.
Los Angeles doctor Annie Chiu also noted an “injectable backlash,” telling The Hollywood Reporter that the market has dropped this year.
“At first, everyone was encouraged to get that very contoured, overfilled Instagram face, but now there is a real fear of looking weird,” she told the publication. “My colleagues think that L.A. is more overdone, but there is bad work everywhere, especially Miami and Dallas, and the ‘Housewives of New York’ don’t exactly have that subtle look.”
Shokrian has also seen an uptick in patient requests for downsizing their breast implants — or getting them removed altogether.
“There is a big downsizing going on as far as breast [augmentation] surgery,” he noted.
The “great deflation” is, in part, thanks to the rise of Ozempic and other weight loss medications, which have surged in popularity particularly among celebrities and the average American, one in eight of which are prescribed the jab or a similar drug.
Even the Kardashians have seemingly deflated — Kim and Khloe’s formerly curvy physiques, once the envy of other women, have shrunk in recent years in favor of a slimmer silhouette.
In Beverly Hills, Dr. Daniel Gould, who predicted “the year of the great deflation,” has seen an uptick in semaglutide-related procedures that remove excess skin or correct the sunken appearance that occurs as a result of dramatic weight loss.
Abdominoplasty, known more commonly as a “tummy tuck,” is one of Gould’s most in-demand procedures, followed by breast lifts, thigh lifts and arm lifts, also called bracioplasty.
It is a far cry from the plastic surgery trends just five to 10 years ago, Shokrian recalled.
“We were seeing extreme proportions. We were seeing patients with buttocks that they wanted to scream, ‘This is an abnormally large block,’” he said.
The trendsetters of that era — whether it be influencers or A-listers, like the Kardashians and Cardi B — are no longer the aesthetic icons looked up to by the general public.
“I no longer get requests to have proportions that are very dramatic,” Shokrian said.
“Patients are telling me they don’t want to look done. They want people to be guessing whether or not they do something.”
